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THE PRIDE ALLEY PARTY WILL TAKE PLACE ON JUNE 6TH, 2026, FROM 12N-8PM!
COUNTDOWN TO PRIDE ALLEY PARTY
ROCKFORD PRIDE ALLEY PARTY EVENT DETAILS
Kona Ice | Express Eatz | Sizzlin Suzies | 815 Cornzone | 815 Ice Cream | Disco Chicken | K’s Sweets & Savory* | The Boss Lady Bakery & Café | Cali Sas | TacoNmadres | 2nd Act Sweets | KaBao | Sassy Mac Boys | Jazzy Styles & Creations | EZ Dinners
Download Alley Party 2026 layout
NOTE: Submitting an application does not guarantee vendor participation. Vendors are selected by the Event Vendor Committee based on quality, variety and overall presentation. Vendor placement is determined by product type, event needs, and additional factors to promote optimal traffic flow. In some cases, placements may be adjusted to comply with state or local fire department rules and regulations. We appreciate your understanding and full cooperation should any changes be necessary.
FEATURED BAND:
SOME FRIENDS OF MINE
Rockford’s own. Covering great music spanning 8 decades. RAMI nominated.
Live: 3pm to 6pm
Ariana (@arianadeejay) is a Chicago-based trans D.J., fashion model, and entrepreneur known for energetic sets blending Hip-Hop, Reggaeton, House, and Trap.
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WHAT IS THE PRIDE ALLEY PARTY?
The Pride Alley Party is an outdoor celebration of Pride Month in the City of Rockford, honoring LGBTQIA+ culture, community, and visibility. It is open to the public and proudly presented by The Office Niteclub.
WHEN IS PRIDE?
This year’s event will take place on June 6, 2026, from 12 p.m. to 8 p.m. The Alley Party has been held annually since 2019, with the exception of 2020.
IS THERE A TICKET FOR THE FESTIVAL?
Attending the Pride Alley Party is free! However, if you wish to donate to help us cover costs, you can do so online. https://square.link/u/pLExlGZX
WHERE IS THE FESTIVAL?
The Pride Alley party returns to the Fran Kral Parking Lot on the 500 Block of East State Street in downtown Rockford, across The Office Niteclub.
IS THERE A PARADE?
Yes and it is organized by the Rockford Area Pride Parade Committee and will commence at 11am and start from 3rd street and proceed westward along East State Street to Wyman Street. You can view the parade anywhere on East State Street along its route.
WHAT IS THE STAGE SCHEDULE OF EVENTS?
We have two stages that will be filled with entertainment all afternoon long. Drag, DJs. live bands and more!
1:00pm – Drag Queen Bingo
2:00pm – Early Program and Drag Show
3:00 to 6:00pm – Live Band
6:00 Main Entertainment
• Pride Night follows at The Office with a final drag show at the show lounge starting at 11pm
WHAT OTHER ACTIVITIES WILL BE GOING ON THROUGHOUT THE DAY?
State Street will be closed for the parade so arrive early to get parking!
We have over 100 vendors this year so there will be something exciting to checkout everywhere you turn!
Throughout the venue there will be face painting, balloon twisting, games, dunk tank, inflatable slide, cotton candy, giveaways and more for kids and adults alike!
There will be a big band that will be providing live music from 3pm to 6pm for a dance party!
WILL FOOD AND DRINKS BE SERVED?
A wide range of food trucks is available at the Pride Alley Party to suit all palates!*The Office will keep the drinks flowing all day long!
WILL CASH AND CARDS BE ACCEPTED?
The short answer is that it depends on each particular vendor. We will have an ATM on site. The Office Central Canopy will be cash and card.
WHERE CAN I PARK?
It is … wherever you can find a spot. There are huge city parking lots all around downtown, as well as street parking. Please obey all parking signs.
WHAT SHOULD I BRING?
Hat or bandana and sunscreen!. Cash, card and ID for your purchases and to tip the entertainers! You can bring lawn chairs, towels/blankets to sit on. Most importantly, a positive attitude!
WHAT YOU CANNOT BRING
Alcoholic beverages, a grill, any kind of weapon (pepper spray, guns, knives, etc.), speakers to blast your own tunes. Negative vibes.
WHAT IF IT RAINS?
The festival will take place RAIN or SHINE, however, in the case of excessively inclement weather, Rockford Pride Alley Party reserves the right to pause the event. until it lightens up.
IS THE ALLEY PARTY PET FRIENDLY?
Pets are welcome as long as they are leashed. Be mindful of the noise levels and crowds that may be overwhelming for them.
WHAT IS THE OFFICE CENTRAL CANOPY?
It is located centrally inside the Fran Kral parking Lot. Here you will find the registration for vendors, information booth, merchandise, first aid and lost and found. You can also buy adult beverages here.
WILL ALCOHOL BE AVAILABLE?
The Office Central Canopy will have a variety of drinks on hand. In order to purchase or consume alcohol at Pride Alley Party, you must be 21 years old or above, show ID and wear a wristband (available upon carding).
The Pride Alley Party does not allow coolers on the premises at any time.
CAN WE TAKE PICTURES AND VIDEOS?
Yes and we’d love to see them! We will also have social media walls in the Alley Party. Please share on our official Pride Alley Party Facebook page.
DRAG SHOW TIPS
It’s a good idea to bring a little extra cash to tip your favorite entertainers. It’s always appreciated! This year, Venmo is also an option.
Drag is not consent. Please do not touch the entertainers. Always ask first and respect that person’s right to say no!
Interactive energy helps! Engage with the performance by applauding and cheering.
WHAT IF I HAVE QUESTIONS?
Look for someone with a light blue STAFF wristband. OR go to the central Office canopy. They’ll be able to provide assistance.
SECURITY & PROTESTORS
Security personnel will be stationed throughout the festival grounds. Protestors might be present, but we encourage you to ignore them and focus on celebrating instead. You are there to enjoy the festival!
MORE TIPS:
• If you see something that requires attention, head to The Office Central Canopy
• No coolers allowed on the premises
• No alcohol can be purchased or consumed without a wristband from The Office Central Canopy.
The Pride Alley Party unites hundreds of LGBTQIA+ community members, families, allies, and local organizations each year in a meaningful celebration of visibility, connection, and belonging. Your sponsorship plays a vital role in making this event possible.
We invite you to review the sponsorship options below and identify the level that best aligns with your goals. Each level provides substantive opportunities to demonstrate your support, enhance your visibility, and engage with the community in a purposeful way.
Please contact us at theofficeniteclub.rockford@gmail.com or though the contact info form at the bottom of this page if you are interested in becoming a sponsor.
Event Chair / Admin – Brian Finn
Marketing and Promotions – Troy McCruise
Volunteers / Band – Kyra Carpenter
Sponsorship – Brian Finn, Lenny Benhke
Sound system / Stocks and Supplies – Paul Monson
Logistics / Attendee Experience – Troy
Entertainment – Stephen Ramberg
Decorations – Mike Boland
June 6 • Immediately following the Pride Alley Party
Get ready for a full night of music, lights, and performances: 🎶 DJ Ne3ko & DJ Ariana 👑 11 PM Show: Auntie Heroine, La Mira, London, Khrisstyle & Shanta
Bring your friends, bring your Pride, and let’s keep the celebration going.
VOLUNTEER AT PRIDE!
![](http://<a href="https://www.signupgenius.com/go/10C044AADA822A2FEC52-63733938-pride" target="_blank"><img src="https://www.signupgenius.com/images/sign-up-now1.gif" width="undefined" height="undefined" border="0" alt="Sign Up!"></a>)
CALL FOR VENDORS!
*** UPDATE : ALL SPOTS ARE FILLED. ASK TO BE ON THE WAITLIST ***
Applications are live!
The Office Niteclub would love to have you join us again at the Pride Alley Party 2026!
We are looking for vendors for the following:
Art Vendors
RetaIl Vendors
Food Trucks and Trailers
Unique Food Offerings
Carnival Style Vendors
Handmade Artisan Crafts
Local Homegrown Businesses
Corporate Owned Businesses
Family and Fun related Vendors ie face painting, magicians, etc
Space is limited! This year, prime locations are available for additional fee!
VENDOR APPLICATION FORMS
All individuals are welcome to participate in the Alley Party.
Booth and rental fees must be paid with the application, and are non-refundable.
The Festival will take place RAIN or SHINE, however, in the case of excessively inclement weather, The Pride Alley Party reserves the right to close the event. The event may be re-opened when deemed safe by the Rockford Fire Department.
Refunds are not issued if the vendor cancels their space.
No electrical supply will be supplied for vendors/exhibitors
All applications are subject to final review and approval by Rockford Pride Alley Party. We. reserve the right to accept or reject any application for booth space. All decisions are final. By applying for booth space, vendors/exhibitors agree to staff and operate their booth in a professional and courteous manner at all times.
Vendors/exhibitors agree not to place any equipment or goods in their booth that are objectionable, dangerous, or not in connection with the purposes of Pride Alley Party, which reserves the right to require the removal of any non-compliant goods, activities, or signs. The Rockford Pride Alley Party also reserves the right, in its sole and absolute discretion, to refuse booth space to any individual or group, or to limit participation in the Alley Party.
The Pride Alley Party Committee reserves the right to determine and assign the vendor’s location with the aim of providing a successful experience for all participants
CANVASSING.
Vendors may only canvas from within their assigned booth and only with promotional materials that directly represent their own brand. Any additional or 3rd party materials must receive prior approval. No exceptions. Please submit requests in advance if you have any questions.
RAFFLES
Raffles may be permitted with prior approval. All requests must be submitted in advance and must comply with local laws. Please note the festival has the exclusive rights for the 50/50 raffle
VIOLATIONS
Vendor acknowledges that a breach of any of the terms of this agreement may result in the termination of this agreement and the preclusion of the vendor’s participation in the festival or any pride events. Vendor shall not be entitled to any refund but shall forfeit all amounts previously paid as liquidated damages.
CANCELLATIONS
If the vendor cancels before the event or fails to either show up to event or provide the required documentation, permits and fees, the entire vendor fee will be forfeited.
APPLICATION DEADLINE
First come first serve
GOT A QUICK QUESTION?
MMS 224-381-3457
VENDOR DEFINITION
Locally owned businesses. An artisan, manual work, or business who handcrafts their items or sell their own source products but does not represent a specific brand other than their own.
Corporate Merchant. A business entity that is owned, operated, or controlled by a regional, national, or multinational corporation, including franchises, subsidiaries, chain retailers who trades in commodities that they do not produce themselves.
Food Vendor. Any individual, business, or organization authorized to prepare, sell, distribute, or provide food to the public at an event whether from a booth, tent, trailer food truck or mobile unit and subject to all applicable health safety and licensing regulations.
Nonprofit. Charitable organizations that are building awareness for their cause. Proof of 501c3 required with application.
***** UPDATE: ALL SPOTS FILLED. NOW ACCEPTING WAITLIST ******
DOWNLOAD FORM HERE. CLICK LINK BELOW:
*****Non-Food Vendor Registration Form Pride 2026*****
NOTE: Submitting an application does not guarantee vendor participation. Vendors are selected by the Event Vendor Committee based on quality, variety and overall presentation. Vendor placement is determined by product type, event needs, and additional factors to promote optimal traffic flow. In some cases, placements may be adjusted to comply with state or local fire department rules and regulations. We appreciate your understanding and full cooperation should any changes be necessary.
Aley Party 2026 layout and Lot Locations
VENDOR FEES: Please see separate tab
Food vendors must have the following in order to vend at the event.
From the City of Rockford and Winnebago County:
City of Rockford Local Sales Tax Number. Register and be current with the City of Rockford Local Sales Tax Collection. You may call the local sales tax section of the Finance Department at 779-348-7165 or email LocalSalestax@rockfordil.gov with questions. Download the form on next tab.
Winnebago County Health Department Permit. The form is available on the next tab and should also be submitted to WCHD, not to us. Questions/ concerns regarding food product regulations /licensing should be directed to the Winnebago County Health Department – Michael Wood (mwood@WCHD .org )
Fire inspection. See requirements on the attached flyer. For more information, please go to https://rockfordil.gov/743/Food-Truck-Inspections
From the Event Organizer:
Completed Application For Event. Please make sure all fields are filled out and eligible. Then send them back to us. You can upload the form on this site or email it to theoffice.rockford@gmail.com or mail it in at 513 E. State St, Rockford, IL 61107 with a check.
DOWNLOAD FORM HERE: *** UPDATE *** THERE ARE NO MORE SPOTS AVAILABLE FOR FOOD VENDORS.
Food Truck Registration Form Pride 2026
Winnebago County Health Department requires permits from food vendors.
Note: Upon submission of your food vendor application to us, we shall notify WCHD and they will be in contact with you. You may also download the form below and proactively submit to WCHD, not to us. Questions/ concerns regarding food product regulations /licensing should be directed to the Winnebago County Health Department – Michael Wood (mwood@WCHD .org )
DOWNLOAD FORM HERE:
For food trucks, please register and be current with City of Rockford Local Sales Tax.
Download this form if you already have your Local Sales Tax No:
Food Vendor Information – City of Rockford
To register:
Our fees are vendor friendly! Please note: Applications received without complete payment will not be considered, and submitting an application does not guarantee a spot. Upload forms and pay by mobile apps, or send completed application, supporting documentation and checks to:
The Office Niteclub
513 E. State St., Rockford, IL 61107
You may pay in cash, or pay through Square, CashApp, or Zelle. Please indicate your preference in the application and we will send the appropriate link.
FEES:
MAIN LOT (Stage view location – Lot A): $100
LOT B and C: $25-$75 (see below)
Local Business – $50
Corporate merchant – $75
NON-PROFIT – $25
INDEPENDENT ART prints VENDOR – $25
fOOD TRUCK OR STALL – $125
NOTE: Vendor placement is determined by product type, event needs, and additional factors to promote optimal traffic flow. In some cases, placements may be adjusted to comply with state or local fire department rules and regulations. We appreciate your understanding and full cooperation should any changes be necessary.
