WHAT IS THE PRIDE ALLEY PARTY?

The Pride Alley Party is an outdoor event celebrating Pride Month in the City of Rockford and the surrounding areas. The event is open to the public. It will be held on June 7th, 2025 from 1pm to 9pm at the Fran Kral parking lot in Block 5 of Downtown Rockford, across The Office Niteclub.

IS THERE A PARADE?

Yes and it is organized by the Rockford Area Pride Parade Committee and will commence at 11am and start from 3rd street and proceed westward along East State Street to Wyman Street. You can view the parade anywhere on East State Street along its route.

WHAT IS THE STAGE SCHEDULE OF EVENTS?

2:00pm – Drag Queen Bingo
3:00pm – Early Program and Drag Show
4:00pm – Talent Show
5:00 to 8:00pm – iPOP Band
6:00 to 6:15pm – Pop Up Drag Performances
7:00 to 7:15pm – Pop Up Drag Performances
8:00pm – Main Entertainment
• Pride Night follows at The Office with a final drag show at the show lounge starting at 11pm

WHAT OTHER ACTIVITIES WILL BE GOING ON THROUGHOUT THE DAY?

State Street will be closed for the parade so arrive early to get parking!
We have over 100 vendors this year so there will be something exciting to checkout everywhere you turn!
Throughout the venue there will be face painting, balloon twisting, games, dunk tank, inflatable slide, cotton candy, giveaways and more for kids and adults alike!
The famous iPOP Band is coming back this year and will be providing live music from 5pm to 8pm for a dance party!

WILL FOOD AND DRINKS BE SERVED?

A wide range of food trucks is available at the Pride Alley Party to suit all palates!
 Pinoy Grill
 TacosNMadres
 Sassy Mac Boys
 Sizzlin Suzies
 815 Cornzone
 2nd Act Sweets
 Disco Chicken
 815 Ice Cream Truck
 Ka Bao
 Sisters Thai
 Cali Sas Homemade Chamoy
 Express Eatz
 Sugar Britches Old Fashioned Candy
 Jazzy Styles and Creations
 Karla – K’s Sweets and Savory
 Exclusively Dye Free Freeze Dried Snacks

*The Office will keep the drinks flowing all day long!

WILL CASH AND CARDS BE ACCEPTED?

The short answer is that it depends on each particular vendor. We will have an ATM on site. The Office Central Canopy will be cash only.

WHERE CAN I PARK?

It is … wherever you can find a spot. There are huge city parking lots all around downtown, as well as street parking. Please obey all parking signs.

IS THE ALLEY PARTY PET FRIENDLY?

Pets are welcome as long as they are leashed. Be mindful of the noise levels and crowds that may be overwhelming for them.

WHAT IS THE OFFICE CENTRAL CANOPY?

It is located centrally inside the Fran Kral parking Lot. Here you will find the registration for vendors, information booth, merchandise, first aid and lost and found. You can also buy adult beverages here.

WILL ALCOHOL BE AVAILABLE?

The Office Central Canopy will have a variety of drinks on hand. In order to purchase or consume alcohol at Pride Alley Party, you must be 21 years old or above, show ID and wear a wristband (available upon carding).

The Pride Alley Party does not allow coolers on the premises at any time.

CAN WE TAKE PICTURES AND VIDEOS?

Yes and we’d love to see them! We will also have social media walls in the Alley Party. Please share on our official Pride Alley Party Facebook page.

DRAG SHOW TIPS

It’s a good idea to bring a little extra cash to tip your favorite entertainers. It’s always appreciated! This year, Venmo is also an option.
Drag is not consent. Please do not touch the entertainers. Always ask first and respect that person’s right to say no!
Interactive energy helps! Engage with the performance by applauding and cheering.

MORE TIPS:

• If you see something that requires attention, head to The Office Central Canopy
• No coolers allowed on the premises
• No alcohol can be purchased or consumed without a wristband from The Office Central Canopy.